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Hala Ashraf

E-commerce & Website Strategy

A look into my work across e-commerce strategy, website optimization, and digital merchandising — using customer insights and performance data to improve the online shopping experience and support business growth.

Homepage and storefront

  • Shopify theme editor showing the Braes homepage: a brown launch banner reading The Brown Bag Era with a model and a vanity bag, a row of tabs for Collector's Club, Skincare, Lipcare and Haircare, and the list of homepage sections in the sidebar.
  • Wide brown banner reading The Brown Bag Era, She's here for a good time, not a long time, with a Meet the Icon button and a model resting her hands on a dark brown vanity bag.
  • Homepage editorial section titled The Glow Doesn't Clock Out, with a Shop the Glow button above a brown image reading Meet your go-to glow.
  • Homepage sections showing a five-star customer testimonial beside a photo of a smiling woman holding three lip glosses, above a Follow us on Instagram grid.

Launch creative

  • Portrait ad on a brown background: a model leaning over a dark brown vanity bag, with the text Limited Edition, The Brown Bag Era and a Meet the Icon button.
  • Vertical ad with a close-up of glossy lips touching a piece of dark chocolate, the text Bræs Pâtisserie: A Treat for Your Lips and Meet the Blurring Gloss Bombs, and four lip gloss tubes below.

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