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Hala Ashraf
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Marketing Specialist

Braes

I led Braes' marketing strategy, campaign planning, brand collaborations, e-commerce optimization, and performance analytics to drive online sales, brand awareness, and customer engagement.

The Brown Vanity Bag Launch

Campaign Strategy & 360° Launch Execution

I led the launch across digital platforms and retail, from campaign planning to execution.

Execution and outcome

  • A woman in a brown suede blazer holds a dark brown vanity bag with a beaded strap, plus sunglasses and earphones.
  • A woman in a leather corset and black boots lounges on a large brown leather beanbag in a white studio.
  • A dark brown leather vanity bag embossed with the braes logo, set on a bed of coffee beans.
  • A woman in a strapless brown top leans on one dark brown vanity bag at a table and holds up a second.
  • From above, a woman in a brown coat unpacks a vanity bag on the floor among photos, shoes, beads and skincare.
  • A woman with closed eyes bites a cookie while holding up a brown Blurring Gloss Bomb lip gloss tube.
  • A woman in tortoiseshell sunglasses applies a brown lip gloss while holding an iced drink.

Dolato x Braes

End-to-End Campaign Concept

A collaboration concept developed from the initial creative idea through campaign planning and execution, connecting both brands through a cohesive customer experience.

Execution and outcome

  • Braes lip glosses and dry oil in Dolato gelato cups beside a mango gelato, under a sign reading Test My Goodies, bestie.
  • A hand films a small rose-gold serum bottle on a phone at a table with a pink mirror and gelato.

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